Looking Back At Quillcards

Quillcards, the subscription ecard service that started life in 2007, is no more. The code was simply too old. It worked flawlessly for years, but in December last year the subscription module started to behave erratically, and the user database stopped recognising users. Finally, the website crashed and was impossible to resurrect.

For any subscriber who might wonder about security, the failure was a failure of the code and nothing was accessed from outside. After the site crashed and was impossible to fix, we deleted and destroyed everything.

Seventeen years – from 2007 to 2024 – is an amazing run for a website using the same code throughout.

For those that didn’t get a chance to use it, the service enabled users to log in to the website, choose an image from the built-in image library, write as much as a long letter, and send a unique link winging on its way. The recipient clicked the link and viewed the ecard on the website. And the sender received an email confirmation when the recipient viewed the card.

A perfect loop that everyone liked.

So the end of Quillcards is the end of an era. And we would like to thank the people over the years who enjoyed using Quillcards and told us how pleasant and appealing it was to use.

It may be that we will get it rebuilt. If so, you will learn about that here. Pending that, here is a screenshot of what the website homepage looked like. If we do get the Quillcards ecard service rebuilt it will be more modern because web design and code has moved on and continues to do so.

QUILLCARDS HOME PAGE

The Quillcards Blog

Boy, did we have fun with that. A lot of the posts came from our travels – from India to Austria – and several from the Edinburgh Fringe Festival from when we lived in Edinburgh. We both authored pieces and luckily we downloaded the texts and at least some of the images before the site crashed.

And while it is not a perfect reproduction of the originals, you can find posts on Quillcards.info where we put them to keep them from being lost in the sands of time – posts like this one about a woman with the stage name Bendy, who entertained the crowds on the streets of Edinburgh when she passed unstrung tennis rackets down her body.

A reflection on the long history of the Quillcards e-card service

Collage

The process of making a collage is very well known and used by many people and the technique is very simple: Mix different materials to make a composite image.

Collage comes from the French word coller, which means to glue. The French word in turn comes from the Greek word kolla.

What is surprising is that although the technique is very old, the word collage itself did not come into use until around 1915-20 when it was coined by Georges Braque and Pablo Picasso to describe their compositions that included painted elements mixed with scraps of newspaper, bus tickets and other ephemera.

About Framing Photographs

This is about proportions and space, and explains some things that have been discovered about them that are built into human perception, hard-wired into our brains because of the way the world around us is constructed.

Or to put it another way, there is evidence of ‘rules’ of composition throughout nature, and these may explain why an extended form of these rules exists in classical art and design.

But in the end, what anyone likes is a matter of personal taste, and as the saying goes, to each his own.

The Fibonacci Series in Nature and Classical Design

The Fibonacci mathematical series is simple. Start with 0 and 1. Add them together. Add the answer to the larger of the two numbers that have just been added. Repeat, and repeat, and repeat:

0 + 1 = 1
1 + 1 = 2
1 + 2 = 3
2 + 3 = 5
3 + 5 = 8 etc.

If we construct rectangles with sides that are in the ratios of the series (1:1, 1:2, 2:3, etc) and set them one on another, and draw a line that curves to follow the corners of the rectangles, it forms a spiral. And that spiral is echoed in nature in seashells and fruit and flowers and endless features of the natural world.

The second interesting thing we can see as the series progresses is what happens to the ratio of the larger number to the sum of the larger and smaller numbers, .

In the example above we only got as far as 5:8, but if we keep going, the ratio approaches that described and used in art and architecture throughout history certainly back to the Ancient Greeks, and which is known as the Golden Section.

Another way to express it is Phi (pronounced Fee), which is 1.618.

Let’s imagine we have a rod. We divide its length by Phi (1.618) and make that the length of the longer part, which is coloured red here. The Golden Section is the ratio of the red part to the whole rod – the red part plus the yellow part.

And that relationship is used over and over in what is known as the classical tradition of design in art and architecture.

Turn the two parts of the rod at 90º to one another and we have the proportions of a room, or a picture frame.

Frames Today

Now fast forward to today. A glance at the picture frames on sale in any store will reveal that they come in long and thin, short and squat, and every ratio in between. Painting themselves come in all sizes and shapes, also.

Photography Today

Even between different cameras (both film and digital) there is a variation in the ratio of the longer side to the shorter side of the film or of the image sensor, and hence in the appearance of the image they capture.

For example, the proportions of the frame of the film for a 35mm film camera – the kind that has been around since the original Leica made by Oscar Barnack at the start of the 20th century, is 3:2.

The film for medium format film cameras used by dedicated amateurs and some professional art photographers comes in a variety of sizes, and the proportions of the frame of the film might be 3:2, or 4:3, or 1:1 or 6:7.

And for large format cameras the proportions might 3:2, or 5:4, or any of a number of other more arcane proportions.

Digital Camera Sensor Formats

This variety of formats is found in digital cameras also. The sensors in ‘Point and Shoot’ compact cameras are usually in the proportions 4:3. But there are some compacts that have sensors in other proportions, such as 16:9.

The sensors in Digital SLRs (single lens reflex cameras) are usually 3:2.

So whether starting with film or digital images, the variety of formats means that as often as not the starting point (the image itself) is not in the proportions of the classical tradition.

The Mounting Mat

When the photographic image is printed, however, the printer has a choice because he can print the image with or without a border.

And when the framer frames the image, he has a choice because he can set the image within a mounting mat of any size and proportions he chooses.

We may choose to follow rules of classical proportions or we may choose some other proportions. Whatever we decide, we have the opportunity to surround and set off the image and make it look more pleasing to our eyes.

Whereas if we print the image so that it fills the space right to the edge of the paper and if we do not use a mounting mat, then we have no choice about the proportions of the frame. Instead, the frame has to sit tight around the image.

It is not inevitable that the image will look less pleasing that way, but by doing away with the border and the mat we simply don’t have the options that we do with border or with a mounting mat or both.

Choices

What constitutes pleasing composition, proportions, framing, and space is subjective. And there is no accounting for taste. Having said that, these few opinions may help.

  • A thick mat with a bevelled window looks a lot better than a mat made of thin paper.
  • Setting the image slightly above dead centre prevenra it looking static or top heavy.

One woman in a hundred and eight men in a hundred are colour blind. And most people with colour blindness are not aware of it.

The most common kind of colour blindness affects red and green. Other people have trouble with shades of blue and green.

It’s probably wise to choose a colour for the mounting mat that registers as little as possible so it doesn’t clash with the image. Off-white is a good choice.

Frames are more problematic and an idea of how the complementary colors work together will help. The make-up counter at a department store contains a lot of information about colour combinations, as do art galleries.

From about the end of the 19th century, artists often integrated the frame into the painting and it became an extension of it. You can see those in galleries and museums if you are aware of the fact that the artist may have thought in terms of painting and frame.